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Finally, the closing of any sale is a task that is left at the end of the presentation, ie close to the famous golden brooch into the history books. Today, the closure must be done or there is a good indication of purchase by the customer, and this can happen even at the beginning of the presentation.
4. After-sales services
According to the authors Stanton, Etzel and Walker “the final stage of the sales process is a series of after-sales activities that foster customer goodwill and cast the foundation for future business.”
After-sales services are designed to ensure customer satisfaction and even customer satisfaction. It is at this stage where the company can give an added value that the customer does not wait but can cause their loyalty to the brand or company.
After-sales service, may include some or all of the following activities:
Verification of meeting times and shipping
Verification of proper delivery
Installation
Advice for appropriate use
Guarantee for factory flaws
Service and Support
Possibility of exchange or refund if they did not meet customer expectations
Special discounts for future purchases