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Finally, the closing of any sale is a task that is left at the end of the presentation, ie close to the famous golden brooch into the history books. Today, the closure must be done or there is a good indication of purchase by the customer, and this can happen even at the beginning of the presentation.
4. After-sales services
According to the authors Stanton, Etzel and Walker “the final stage of the sales process is a series of after-sales activities that foster customer goodwill and cast the foundation for future business.”
After-sales services are designed to ensure customer satisfaction and even customer satisfaction. It is at this stage where the company can give an added value that the customer does not wait but can cause their loyalty to the brand or company.
After-sales service, may include some or all of the following activities:
Verification of meeting times and shipping
Verification of proper delivery
Installation
Advice for appropriate use
Guarantee for factory flaws
Service and Support
Possibility of exchange or refund if they did not meet customer expectations
Special discounts for future purchases

The presentation of the sales message:
According to Prof. Philip Kotler “this step is to tell the story of the product to the consumer, following the AIDA formula to attract attention, maintain interest, and I get a lead in Action (purchase)”
The presentation of the marketing message should be tailored to the needs and desires of prospective customers. Today, those presentations do not work “canned” in which the seller had to memorize them and then “Recite” to the customer (who assumed a passive). Times have changed, today we must promote the active involvement of customers to achieve something more important than the sale itself, and is your complete satisfaction with the product purchased.
The presentation of the marketing message is based on a structure based on 3 pillars:
Product features: What is the product itself, its attributes
Advantages: That which does more than competing products
The benefits the customer: the customer what you are looking for a conscious or unconscious
Moreover, the objections and do not represent an obstacle to overcome by the seller, on the contrary are clear evidence of purchase (if the customer objects to something that is interested but needs to resolve before their doubts). ¡Business are business!